Samsung - Craftsmanship
Craftsmanship is a kinetic installation, and was a core part of the Samsung "Unbox" Showcase brand experience at the 2018 Winter Olympic Games in Gangneung, South Korea.
The brief at the start of the project, when it was brought to Tellart, was to "bring life through kinetic performance, each of the four distinct manufacturing processes Samsung uses to develop it's mobile products." This involved creating a "side" of the exhibit for each of the processes: 1. Aluminum Carving > 2. Metal Coloring > 3. Glass Sculpting > 4. Finishing.
To realize this project, Tellart worked with our client and lead design partner, 2x4.
To realize this project, Tellart worked with our client and lead design partner, 2x4.
Over a period of 4 months, we leveraged intense ethnographic research by traveling to Vietnam and studying Samsung's factory processes first-hand, pushed through intense product development sprints, developed rapid low volume production techniques, and maneuvered last-minute international logistics to make Craftsmanship a reality in Gangneung by our deadline.
The project was co-developed by Tellart & 2x4, with approvals by Samsung Marketing and scenic construction by Chicago Scenic Studios. The technology was developed and produced by Tellart in Providence, RI, and installed into Chicago Scenic's elements in Chicago, IL. From there we air shipped the entire exhibition to South Korea in parts, and installed / deinstalled on-site.
Inspiration from our Samsung Electronics factory visit, in Hanoi, Vietnam:
This video will give a better context to the installation. You can skip ahead to see the Craftsmanship kinetic sculpture at 0:52
